The processes and procedures for determining a firm’s information requirements; collecting, sorting, and analyzing, and storing the information; and, providing the information in timely usable formats to key decision makers is the role

Marketing Information System.

Explanation:

A marketing information system is the management information system that is mostly used by the marketing department of any organization for the purpose of the marketing decision-making process. This system includes collecting and analyzing as well as storing the relevant marketing information to support the decision-making process. It basically takes the help of information technology in doing so.

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