It takes k’s boutique an average of 53 days to sell its inventory and an average of 16.8 days to collect its accounts receivable. the firm has sales of $942,300 and costs of goods sold of $692,800. what is the accounts receivable turnover rate? assume a 365-day year.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.