The systemic process used to generate reliable and valid information and transform it into a format that marketing decision makers can use is called .

1. the scientific method
2. ethnographic research
3. marketing research
4. consumer research
5. none of the above.

Which of the following statements about revision is most accurate? (a) you must compose first drafts quickly (sprint writing) and return later for editing. (b) careful writers always revise as they write. (c) revision is required for only long and complex business documents. (d) some business writers prefer to compose first drafts quickly and revise later; others prefer to revise as they go.