Sales promotion:

a. is not likely to be used in the market maturity stage of the product life cycle.
b. objectives and situation should determine what specific type of sales promotion is best.
c. should not be needed if a firm has a good mass selling program.
d. objectives should be developed after the other promotion decisions have been made-so the manager knows how much is left in the budget.
e. none of these alternatives is correct.

The company is experiencing an increase in competition, and at the same time they are building more production facilities in southeast asia. in this scenario, the top management team is most likely to multiple choice increase the cost of their products. restructure to reflect a more bureaucratic, stable organization. pull decision-making responsibility from low-level management, taking it on themselves. give lower-level managers the authority to make decisions to benefit the firm. rid themselves of all buffering product.