Atelevision advertisement for chick-fil-a shows several cows eating grass in a large field. the camera zooms out to show that the cows have eaten a pattern into the grass that reads "eat more chikin"
the message closes with the lines, "we didn't invent the chicken, just the chicken sandwich." this commercial best demonstrates which characteristic of effective copy?

a) using news
b) using imaginative description
c) providing product information
d) being original
e) being general

D) being original

Explanation:

An advertising copy is the main text or phrase used in an advertisement.

The copy used in this commercial is original, specially given the context. Generally advertisements show the product that is being advertised, not a substitute product (cow meat is substitute to chicken meat). This ad tries to be funny in showing that cows prefer people eating chicken instead of them.

cognitive overload: having a lot on your mind impairs decision-making and tends to result in the simplest, but not necessarily best, option being selected.

empathy gaps: overlooking how you might feel in a different situation can result in unnecessary purchases, such as overbuying when shopping for food on an empty stomach.

optimism and overconfidence: wearing rose-tinted glasses and having unrealistic expectations about the future can affect money management and leave you unprepared for a change in circumstance.

instant gratification: seeking instant gratification drives impulsive spending and can undermine long-term planning and savings.

harmful habits: automatic or mindless behaviour can amplify a poor financial decision as it becomes a recurring event.

social norms: we are heavily influenced by the actions of others; while this can be in certain circumstances, it also contributes to the pressure to keep up with the joneses through conspicuous consumption.

answer; signaling;