Vanessa owns a music company and has been storing a wealth of information ranging from customer contact information to the names of each record the customers have purchased. in order to stay competitive, she had a tech company build a marketing decision support system (mdss) for her to enable quick decision making. one of the features vanessa likes best about her company’s mdss is the system’s ability to manage and produce information in various formats. moreover, as the user or decision maker changes topics, the system matches information to the problem that has been introduced.

which of the following characteristics of a marketing decision support system is represented in the example above?
inexpensiveness
flexibility
interactivity
accessibility
investigative properties

Match each item to check for while reconciling a bank account with the document to which it relates. (there's not just one answer) 1. balancing account statement 2. balancing check register a. nsf fees b. deposits in transit c. interest earned d. bank errors

Reliability and validity reliability and validity are two important considerations that must be made with any type of data collection. reliability refers to the ability to consistently produce a given result. in the context of psychological research, this would mean that any instruments or tools used to collect data do so in consistent, reproducible ways. unfortunately, being consistent in measurement does not necessarily mean that you have measured something correctly. to illustrate this concept, consider a kitchen scale that would be used to measure the weight of cereal that you eat in the morning. if the scale is not properly calibrated, it may consistently under- or overestimate the amount of cereal that’s being measured. while the scale is highly reliable in producing consistent results (e.g., the same amount of cereal poured onto the scale produces the same reading each time), those results are incorrect. this is where validity comes into play. validity refers to the extent to which a given instrument or tool accurately measures what it’s supposed to measure. while any valid measure is by necessity reliable, the reverse is not necessarily true. researchers strive to use instruments that are both highly reliable and valid.

How many months does the federal budget usually take to prepare