You are the vice president of sales and marketing for a major consumer products company, and you just received the quarterly global sales report for the second quarter. the first thing you notice in the report is the dramatic decline in sales in the latin american territory. this drop in sales has come as a total surprise to you and your management team. none of your team members have any concrete insights into why the sales performance was so dismal.
which one of the following types of research should your team conduct in order to fully understand what is happening in the latin american territory and what corrective action is needed to revive sales performance?

a. conclusive research
b. exploratory research
c. descriptive research
d. experimental research
e. database research