Salon du jour offers special combination packages at a reduced price. separately, a haircut is $30 and a conditioning treatment is $35. but the combo price is $50.
this is referred to as pricing.

a. optional-product
b. captive-product
c. product line
d. by-product
e. product bundle

E. product bundle

Explanation:

Product bundling is pricing strategy adopted by companies to sell complementary products of services instead of individuals e.g a toothpaste and an attached toothbrush. This drives the demand for both of these products hence increasing revenues. In this case, a haircut and a conditioning treatment are complementary services. Offering them as a package under one price is known as bundle pricing making choice E correct.

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