Carlos owns a chain of retail electronic stores. he is evaluating how he allocates his firm's imc budget. he receives offers from a variety of advertising media, spends money on his firm's public relations efforts, and is considering electronic media alternatives. carl must recognize that each imc alternative

a. will stand on its own.
b. is part of the whole.
c. is part of noncommercial free speech.
d. is less important than stealth marketing.
e. is dictated by the nature of the supply chain.

Digitalhealth electronics inc. is a company that builds diagnostic devices. it was the first company to develop a compact mri scanner by reconfiguring the components of the mri technology. this smaller and user-friendly version of the huge mri scanner created demand from small hospitals, nursing homes, and private practice doctors who were earlier dependent on the scanning machines in large hospitals. which of the following types of innovations does this scenario best illustrate? a. disruptive innovation b. incremental innovation c. radical innovation d. architectural innovation