Doodle corporation, a manufacturer of safety pins, decided that the company had to increase the awareness of its glow-in-the-dark pins among children and mothers. it also wished to increase the sales of its basic steel pins by 10% in the current financial year. it was convinced that, in order to attain these goals, it had to spend $1.5 million, so it allocated this amount for promotional expenditure. which of the following promotional budgeting methods was used by doodle corporation?