Students of marketing often overlook or underestimate the importance of place in the marketing mix simply becausea. it happens behind the scenes. b. it conflicts with promotion. c. it occurs after making pricing decisions. d. no one is directly in charge of place decisions. e. the product itself is so much more important.

E. the product itself is so much more important.

Explanation:

The students tend to believe that if you have a bright and appealing product, you have almost done with your marketing strategy. The fact is the 4 P's framework includes Place because a consistent concept and strategy require all the 4 P's the exploit the marketing proposition and turn the ideas into steady streams of sales to the company. Place is aligned with the product concept, with the values the product wants to be recognized in the market. It is also important because a consistent strategy is connected with the operation side of the business.