Liz zackery just launched a firm in the sporting goods industry. on the day the company was launched, liz issued a press release, indicating that the vice president of new balance, a highly respected athletic shoe and sports apparel company, had agreed to serve on her board of directors. liz knows that such a high-quality appointment will send an important message to her potential clientele.
this phenomenon is referred to as

a) championing
b) signaling
c) profiling
d) indicating
e) trumping