Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like a good idea. several years ago, cosmopolitan magazine introduced cosmopolitan-branded yogurt, and it failed quickly. this innovation strategy is known as a:

Brand Extension

Explanation:

Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like a good idea. Several years ago, Cosmopolitan magazine introduced Cosmopolitan-branded yogurt, and it failed quickly. This innovation strategy is known as a brand extension.

Brand extension is also known as brand stretching and this is when an organization decides to release another product using an existing brand name.

c

explanation:

well obviously you must be dumb if you dont noe dat

a

explanation:

reducti0n

\