Involves planning the selling program and implementing and evaluating the personal selling effort of the firm. the tasks involved in managing personal selling include setting objectives; organizing the salesforce; recruiting; selecting; training and compensating salespeople; and evaluating the performance of individual people.

Sales management

Explanation:

The sales management is basically refers to the sales technique in which the various types of practical applications are developed in an organization for management of the sales operation.

By using the sales management technique we can easily implement various types of sales technique for coordinating the sales operation.

It basically involve various types of selling program and also helps in evaluating the products for the purpose of personal selling. It also helps in organize the sales force in an organization.  

Therefore, Sales management is correct answer.