Organizations should have a crisis management plan for social media. this plan should identify the keywords, hashtags, etc. that should be continually monitored, to proactively identify external issues before they spiral into a crisis. this component of a crisis management plan is referred to as a . social surveillance best practicesb. social search streamsc. social media monitoring strategyd. brand awarenesse. social media listening techniques

Social media monitoring strategy

Explanation: Social media monitoring — also identified as responding to social networks — describes a complex system that advertisers use to find a meaningful brand or market segment conversations. As such, it is increasingly becoming a growing medium in today's digital marketing.

Keyhole, Hoot suite and twitter counter are some of the many examples of social media monitoring tools. This strategy helps an organisation to be informed in advance so it can save it from any potential threats and grab any potential opportunity.

since the options are not listed, when you are working on your budget you should also add water, tv, internet, miscellaneous and your 'fun' money for in your budget. when budgeting, you need to allow for fun money, and mis/accidental money so that you stick to the budget and not go crazy because you feel strapped to the budget.