1. choose a well-known company, and describe its brand promise. describe at least three ways that the company uses to create that brand promise. (1-5 sentences. 3.0 points)

McDonalds - simple, convenient enjoyment; anytime, anywhere, with great service and value

1) The franchise is well-known for having a steady, available range of products, requiring no time for waiting.

2) Also, their marketing channels and service make them omnipresent. Most likely, a McDonalds restaurant is around the corner, having a standardized, known menu, with known service (e.g. Drive-Thru).

3) Their products are priced similarly all around the world, providing the base for extreme competitiveness.

Even before the economic meltdown of 2009, Domino's advertised "Pizza in 30 minutes." Word-of-mouth advertising kicks in when you have a unique brand promise that generates buzz.

Three ways that the company uses to create that brand promise:

For more information about the brand promise refer to the link:

link

the assumption the narrator makes in this excerpt is that the messages he heards were going to hurt the narrator's mom; the narrator just springs in to action. the narrator doesn't specify in this excerpt why he believes that the messages present a problem that requires protection.