Lorraine belongs to a national consumer panel created by a market research company. she regularly receives samples of new products from a variety of firms and fills out questionnaires about the products. the national consumer panel lorraine is part of is engaged in:
a. premarket testing.
b. product launch.
c. test marketing.
d. product development.
e. concept testing

The correct answer is (A)

Explanation:

Pre-market testing is a way to discover how well the product or service is acknowledged by consumers. Pre-testing is a test that helps to identify the target audience and changes which are required before introducing the final product in the market.  Products are delivered to some customers they try it and then fill a questionnaire which helps the brand to identify the changes which are required.

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