Once a firm has segmented the market, the next step is to establish the company's brand immediately decide on the "4ps" of the marketing strategy select a target market settle on pricing decide on a position within the segment

The correct answer is the option: decide on the ''4Ps'' of the marketing strategy.

Explanation:

To begin with, in marketing the managers can classify the science in two main fields, one is the strategic marketing and the other is the operational marketing. Moreover, the first one focuses on the goals of the company at the long run while the second one focuses on the tasks at the short run.

Secondly, the term segmentation refers to select a group of target customers to whom the product will be focus on, therefore that this type of strategy is part of the strategic marketing at the long run. Furthermore, to continue from there, the next step is involved in the operational marketing and is to decide the ''4Ps'' of the strategic and that is: Product, Price, Place and Promotion.

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