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Business, 13.12.2019 00:31 pandasarecute53

This activity is important because pricing plays a pivotal role in a firm achieve its goals. pricing objectives involves specifying the role of price in an organization's marketing and strategic plans. marketing managers choose the product’s price based, in part, on the firm’s pricing objective, which may include profit, sales revenue, market share, unit volume, survival, or social responsibility. the goal of this exercise is to demonstrate your understanding of the different pricing objectives.

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