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Business, 11.12.2019 19:31 gonzaloc

Your supervisor has instructed you to conduct a marketing research effort that will determine how your company’s business customer demographics have changed. you have also been instructed to use primary data. you will:
a. gather data from standard & poor’s general information file.
b. develop a mail survey to study your primary market.
c. employ studies done by the federal trade commission.
d. make sure you locate internet information by using a search engine.
e. ask the national industrial conference board for its latest study

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