After years of using a mass marketing strategy, precision print shop has responded to new competition from larger companies by focusing on small market segments that have been ignored by these competitors. precision believes that by offering these market segments personalized customer service it can attract a loyal group of customers willing to pay premium prices. what is precision's strategy known
a. environmental scanning
b. niche marketing.
c. micro-marketing.
d. respondent change.

Niche marketing

Explanation:

Niche marketing is a marketing strategy in which focus on one product. in this type of marketing  every details about the product is highlighted. It main focus is on product features, its quality.

It main focus on one segment of population. it is as sub section of market that focused on one particular product.

the u.s. census bureau produces data on the population and economy nationwide. it can you to analyze the kind of people living in your neighborhood. it does not show you the market of people willing to buy your product or an existing market for your product. that will require more market research. the census bureau only gives you an insight to the demographics in your area.

answer; decentralized;