1. who does a retail company sell products to? wholesalers / manufacturers / end consumers/ producers 2. staple goods and impulse goods are examples of which type of consumer good? specialty / convenience / unsought shopping 3. an improvement that makes a product satisfy its purpose better is an improvement to the product's utility. information / place / possession / form

The basic difference between macroeconomics and microeconomics is that: a. microeconomics looks at the forest (aggregate markets) while macroeconomics looks at the trees (individual markets). b. macroeconomics is concerned with groups of individuals while microeconomics is concerned with single countries. c. microeconomics is concerned with the trees (individual markets) while macroeconomics is concerned with the forest (aggregate markets). d. macroeconomics is concerned with generalization while microeconomics is concerned with specialization.