Business, 07.12.2019 02:31 holmesleauja

In 2013 company a reported profits of about 11 billion on sales of 35 billion. for that same period, company b posted a profit of about 317 million on sales of 4.0 billion. so company a is a better marketer, right? sales and profits provide information to compare the profitability of these 2 competitors, but between these numbers is information regarding the efficiency of marketing efforts in creating those and profits. using the following information from the companies incomes statement (all numbers are in the thousands),calculate profit margin, net marketing contribution marketing return on sales (or marketing ros) and marketing return on investment (or marketing roi)for both companies. which company is performing better

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In 2013 company a reported profits of about 11 billion on sales of 35 billion. for that same period,...

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