Business, 07.12.2019 01:31 gretchcampbell
When evaluating the economic conditions in potential markets, global marketers should include since that provides information about how much individual consumers are able to spend on products and services.
consumer price index
total gdp
tariff rates
gdp growth rate
per capita income
pepsico sells its lay's chips in many countries around the world. for its distribution strategy
the best option is a standardized approach because consumer shopping behavior for consumer packaged goods is the same across all cultures
the company needs to take into account that the retail structure differs significantly across countries
the company will be able to work with the same retail companies in every market it operates in
currency effects will be the most important determinant of the distribution strategy
the company should use the same strategy it uses in the us
most apple products, like the iphone, look exactly the same no matter where in the world you would buy it. the benefits of such a standardized approach is
that the company can avoid tariff rates
lower manufacturing costs to economies of scale
better adaptation to local cultural needs
that consumers in individual markets experience that the products are closely linked to the local community
that it the company create a different brand identity in every market
Answers: 2
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Self-interest achieve society’s economic goals because producers know which goods consumers want the most. as consumers and producers exercise their freedom to act in their own self-interest, markets will produce the desired goods at the lowest possible cost. consumers and producers both operate based on society’s economic goals. consumers know which goods can be produced at the lowest cost. there is a wide variety of desired goods and services in a market system because producers determine what to produce. consumers change their minds frequently. there is always a need to produce something new and improved. individual wants are diverse. what is produced is ultimately determined by consumers, because if the goods offered are not what consumers want, consumers will not buy them. producers, because they are driven by profits. producers, because they determine what to produce. consumers, because they participate in marketing surveys.
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When evaluating the economic conditions in potential markets, global marketers should include since...
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