Capricorn creative inc., a u. s.-based advertising firm, was the first in the advertising industry to identify the growth potential of brazil and to make huge investments in its economy. as a result, the firm was able to build brand loyalty and gain experience in that country's business practices. in the language of business strategy, capricorn creative has typically benefited from

first mover advantage

Explanation:

In business strategy, first mover advantage (FMA) refers to the competitive advantage that a company can acquire by being the first company to enter a new market or market segment. In order for this first entrance to be considered an advantage, the company must gain some control of resources or hold a significant position in the market.

For example, Microsoft introduced its Surface tablets before Apple introduced the iPad but it never gained a significant position in the market, so it never had a FMA.

answer; ///decision making under risk;

of the three mortgage options that demarco and tanya have to choose from, the balloon payment mortgage would be their best option, over adjustable payment and fixed payment plans.ultimately, the balloon payment plan would save demarco and tanya overall, in interest, would cost less monthly, and they would only have to make these payments for 8 years, opposing to 30 years for adjustable or fixed payment plans. 

overall, demarco and tanya would save $80,811 if they chose balloon payments over fixed payments, and would save $116,711 if they choose balloon payments over adjustable payments. benefits with choosing fixed payments over adjustable payments is that, in the end, the payments will still be $836.30 a month, while with adjustable payments, the initial monthly payments will be $763.38 to $1082.70 a month, ultimately leading to a more costly purchase. benefits with choosing fixed payments over balloon payments are not present. benefits in choosing adjustable payments over is that it has a lower interest rate, and starts with lower monthly payments initially. benefits in choosing adjustable payments over balloon payments include a lower interest rate, and lower initial monthly payments. benefits in choosing balloon payments over fixed payments include lower interest rates, lower overall price, lower monthly payments, takes less time to pay off, and does not require a downpayment. benefits in choosing balloon payments over adjustable payments include, lower monthly payments (when averaged), takes less time to pay off, and lower overall price.

hence, option c, balloon payments, is the best option for demarco and tanya to make this purchase, for it will save them a minimum of $80811, and a maximum of $116,711.