In a strategy known as ge sells its large appliances directly to home and apartment builders, but uses retail stores, including lowe's home centers, to sell to consumers.
a. dual distribution
b. multichannel distribution
c. parallel channel
d. a strategic channel alliance
e. multibrand distribution

Dual distribution

Explanation:

 The dual distribution is basically refers to the marketing strategy where the manufacturer uses the more than one approach simultaneously for providing the products to the end user.

The main advantage of the dual distribution is that there is no middle user exist we can selling the products directly to the end user without any layers.

According to the question, the GE selling its appliances products directly to the builders of the home and the apartment including the end customers and the home centers.

Therefore, Option (A) is correct.

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