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Business, 06.12.2019 00:31 saigecc14

Which of the following equations accurately describes the total number of exposures (e) of an advertising message through a given medium?

a) e = reach × frequency
b) e = (reach × frequency) / impact
c) e = reach × frequency × impact
d) e = (reach + frequency) / impact
e) e = frequency / reach

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Which of the following equations accurately describes the total number of exposures (e) of an advert...
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