1. advertising is important for most companies, es- pecially companies such as p& g that sells mostly to end customers. but, most people already know about p& g products such as charmin bathroom tissue and moist towelettes, crest toothpaste, and so on. does p& g really need to constantly put money into advertising when its products already have a strong hold in the global marketplace?

2. p& g cut its marketing and advertising agency roster by 50 percent over the past three years from around 6,000 to 3,000 companies in a bid to increase its marketing productivity, efficiency, and effectiveness. at a $9 billion worldwide spend on advertising, should p& g have more or fewer marketing and advertising agencies doing its advertising?

3. by consolidating and cutting 100 brands from its consumer portfolio of brands, does p& g run the risk of ultimately losing out on global market opportunities?

Nell and kirby are in the process of negotiating their divorce agreement. what should be the tax consequences to nell and kirby if the following, considered individually, became part of the agreement? a. in consideration for her one-half interest in their personal residence, kirby will transfer to nell stock with a value of $200,000 and $50,000 of cash. kirby's cost of the stock was $150,000, and the value of the personal residence is $500,000. they purchased the residence three years ago for $300,000.nell's basis for the stock is $ xkirby's basis in the house is $ xb. nell will receive $1,000 per month for 120 months. if she dies before receiving all 120 payments, the remaining payments will be made to her estate.the payments (qualify, do not qualify) as alimony and are (included in, excluded from) nell's gross income as they are received.c. nell is to have custody of their 12-year-old son, bobby. she is to receive $1,200 per month until bobby (1) dies or (2) attains age 21 (whichever occurs first). after either of these events occurs, nell will receive only $300 per month for the remainder of her life.$ x per month is alimony that is (included in, excluded from) nell's gross income, and the remaining $ x per month is considered (child support, property settlement) and is (nontaxable, taxable) to nell.