In an effort to increase profits, hunan kitchen is attempting to appeal to a specific segment of the market by offering an all-you-can-eat buffet. these efforts, designed to identify specific groups that can be profitably served, represent an example of(1) benefit segmentation.(2) target marketing.(3) a reference group strategy.(4) b2b marketing.

Correct option is (2), target marketing

Explanation:

Target marketing refers to identifying a particular market on which the organization directs its resources and marketing efforts. The consumers that form a part of this market share common interest and buying behavior.

Identifying target market helps organizations in putting their resources at the right place that would yield them benefits in future.

In this case, Hunan Kitchen has targeted a specific market that like to have buffet and offer them what they want so as to earn profit out of it,. In this case profit is considerably certain as consumers are provided what they need.

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