Ikea sells a portable workbench called the fartfull. the product has many positive features, and in german or swedish markets, the name describes the product's features well (fahrt meaning travel). this brand name in the united states, however, may not be as effective due to:

a. disappointment when the product fails to perform.
b. the element of humor which makes consumers question product quality.
c. governmental restrictions on brand names regarding bodily functions.
d. language and cultural differences.
e. difficulty in spelling and pronunciation

An investment counselor calls with a hot stock tip. he believes that if the economy remains strong, the investment will result in a profit of $40 comma 00040,000. if the economy grows at a moderate pace, the investment will result in a profit of $10 comma 00010,000. however, if the economy goes into recession, the investment will result in a loss of $40 comma 00040,000. you contact an economist who believes there is a 2020% probability the economy will remain strong, a 7070% probability the economy will grow at a moderate pace, and a 1010% probability the economy will slip into recession. what is the expected profit from this investment?

The dollar value generated over decades of customer loyalty to your company is known as brand equity. viability. sustainability. luck.

Which feature is a characteristic of a corporation?