Business, 03.12.2019 05:31 jeanieb

Wendy's fast-food restaurant chain priced several of its more popular menu items at $.99 while raising the price of some of its upgraded meal deals. this pricing strategy is an example of pricing because the chain is trying to improve the customer's perception of the ratio of benefits received to the product's price.
a) fair trade.
b) value.
c) psychological.
d) cost-plus.
e) penetration.

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