Business, 03.12.2019 04:31 christylam1606

Which of the following statements is true regarding today's marketing communications?

a) more marketers are shifting away from narrowly defined micromarkets and moving toward
mass marketing.

b) more customers have started relying on marketer-supplied information rather than finding
out information on their own.

c) network television, magazines, newspapers, and other traditional mass media continue to
increase their dominance.

d) focused marketing programs, which are designed to build closer relationships with
customers in more narrowly defined micromarkets, are no longer used by marketers.

e) today's consumers are better informed about products and services.

Answers: 2

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Which of the following statements is true regarding today's marketing communications?

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