The softbank telecommunications and internet corporation prides itself on being a forward-thinking, innovative company. to market its various products, softbank coordinates many marketing tools such as sales promotions, digital marketing, advertising, public relations campaigns, and even some guerrilla marketing with its corporate and marketing strategic message. what impact does a coordinated message have on softbank's target markets?
a. it reinforces the company's culture and marketing message across a variety of platforms and creates a more efficient and effective means to impact customers' perceptions and behavior.
b. it communicates messages across a variety of platforms and creates fractured marketing communication that impacts customers' perceptions and behavior.
c. it delivers a variety of messages across various platforms and creates confusion among its target market customers' perceptions and behavior.