Business, 30.11.2019 03:31 brianna8739

In australia coca-cola launched mother, an energy drink. however, most people did not like the taste. rather than introducing an entirely new product, coca-cola decided to reposition the product. it reformulated the mother drink and re-released it with a new marketing campaign.
refer to scenario 11.2. by using a larger can size and different colors, coca-cola is changing the of the product.
a. repositioning
b. quality
c. product features
d. styling
e. functionality

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In australia coca-cola launched mother, an energy drink. however, most people did not like the taste...

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