During the recession, sales for many companies plummeted. the rate of unemployment grew substantially. as a result, procter & gamble (p& g) decided to release a cheaper, more basic version of its tide product. this lower-priced tide basic lacked some of the cleaning features of its more expensive counterpart, but p& g thought it would be good for cash-strapped consumers. p& g tried out tide basic in 100 stores in the south for about a year. the product failed to take off, and it discontinued tide basic. a few years later p& g tried again with another less expensive tide product called simply tide. refer to scenario 12.1. what stage of the product development process was p& g in when it decided to discontinue tide basic?