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Business, 28.11.2019 22:31 victoriadorvilu

Gabi is visiting a new city for work and wants to get breakfast before she walks to the office. since she is unfamiliar with the local eating establishments, she looks for a restaurant she recognizes and that she can count on for a quick meal and good coffee. right down the street from her hotel is a starbucks. it is gabi’s favorite place to grab a coffee and quick meal, so she walks into the store. what does gabi’s experience with starbucks illustrate about a brand creating value for a customer?

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