When competing against other energy drinks like red bull and monster, 5-hour energy is thinking through how to get its brand to occupy a clear, distinctive, and desirable place in its target customers’ minds. what problem is it trying to solve?
-promotion
-targeting
-segmentation
-positioning

Kelso electric is debating between a leveraged and an unleveraged capital structure. the all equity capital structure would consist of 40,000 shares of stock. the debt and equity option would consist of 25,000 shares of stock plus $280,000 of debt with an interest rate of 7 percent. what is the break-even level of earnings before interest and taxes between these two options?

Oz makes lion food out of giraffe and gazelle meat. giraffe meat has 18 grams of protein and 36 grams of fat per pound, while gazelle meat has 36 grams of protein and 18 grams of fat per pound. a batch of lion food must contain at least "46,800" grams of protein and 70,200 grams of fat. giraffe meat costs $1/pound and gazelle meat costs $2/pound. how many pounds of each should go into each batch of lion food in order to minimize costs? hint [see example 2.]

With the slowdown of business, how can starbucks ensure that the importance of leadership development does not get overlooked?