This activity is important because firms must communicate with customers for marketing to occur. marketing managers use one or more of the five promotional elements to communicate with customers: advertising, personal selling, public relations, sales promotion, and direct marketing. the goal of this exercise is to demonstrate your understanding of the differences between the five promotional elements.

Which of the following statements is true? a job costing system will have a separate work in process account for each of the major processes. a process costing system will have a single work in process account. a process costing system will have a separate raw materials account for each of the major processes. a process costing system will have a separate work in process account for each of the major processes.

Match each item to check for while reconciling a bank account with the document to which it relates. (there's not just one answer) 1. balancing account statement 2. balancing check register a. nsf fees b. deposits in transit c. interest earned d. bank errors

Is exploiting a distinctive competence or improving efficiency for competitive advantage. (a) cooptation (b) coalition (c) competitive intelligence (d) competitive aggression (e) smoothing