subject
Business, 26.11.2019 22:31 justinc10

Managers are trying to decide on which variables to use in segmenting and selecting a target audience for marketing communications about 5-hour energy—a potent energy drink. which of the following variables are classified incorrectly as demographic or psychographic bases of market segmentation?

a. long-haul truck drivers and college students = demographic
b. consumers living on the west coast with high household incomes = demographic
c. senior citizens (65 years and older) = psychographic

ansver
Answers: 1

Another question on Business

question
Business, 22.06.2019 07:30
Jordan, inc. sells fireworks. the company’s marketing director developed the following cost of goods sold budget for april, may, june, and july. april may june july budgeted cost of goods sold $62,000 $72,000 $82,000 $88,000 jordan had a beginning inventory balance of $3,000 on april 1 and a beginning balance in accounts payable of $14,600. the company desires to maintain an ending inventory balance equal to 15 percent of the next period’s cost of goods sold. jordan makes all purchases on account. the company pays 65 percent of accounts payable in the month of purchase and the remaining 35 percent in the month following purchase. required prepare an inventory purchases budget for april, may, and june. determine the amount of ending inventory jordan will report on the end-of-quarter pro forma balance sheet. prepare a schedule of cash payments for inventory for april, may, and june. determine the balance in accounts payable jordan will report on the end-of-quarter pro forma balance sheet.
Answers: 2
question
Business, 22.06.2019 12:20
In terms of precent, beer has more alcohol than whiskey true or false
Answers: 1
question
Business, 22.06.2019 16:30
Corrective action must be taken for a project when (a) actual progress to the planned progress shows the progress is ahead of schedule. (b) the technical specifications have been met. (c) the actual cost of the activities is less than the funds received for the work completed. (d) the actual progress is less than the planned progress.
Answers: 2
question
Business, 22.06.2019 20:20
Why is it easier for new entrants to get involved in radical innovations when compared to incumbent firms? a. unlike incumbent firms, new entrants do not have to face the high entry barriers, initially. b. new entrants are embedded in an innovation ecosystem, while incumbent firms are not. c. unlike incumbent firms, new entrants do not have formal organizational structures and processes. d. incumbent firms do not have the advantages of network effects that new entrants have.
Answers: 2
You know the right answer?
Managers are trying to decide on which variables to use in segmenting and selecting a target audienc...
Questions
Questions on the website: 13722367