The appropriate discount rate to use when analyzing an investment project is: a) the rate of return that will result in the highest net present value (npv).b) the internal rate of return (irr) on that investment. c) equal to the cost of capital based on the firm's existing assets. d) the rate of return relevant to the risk level of the project. e) the rate of interest the firm would pay if it sold bonds.

The dollar value generated over decades of customer loyalty to your company is known as brand equity. viability. sustainability. luck.

An instance where sellers should work to keep relationships with customers is when they instance where selllars should work to keep relationships with customers is when they feel that the product

Simon, aged 10, is invited to a classmate's birthday party at an exclusive ski resort on march 15th. the day will include 4 hours of snowboarding, lunch and birthday cake. simon's mother checks a box on the invitation that says "yes, we will attend" and returns it to the classmate's address. unfortunately, they later don't attend the party when simon comes down with the flu. on march 17th, simon's mother receives an invoice in the mail from simon's classmate for $35 that says, "party no-show fee." can simon's classmate collect the fee?