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Business, 26.11.2019 17:31 spowell4657

Operating in the southwestern states. lancer airlines hopes to avoid entering the price war that currently is taking place between several airlines on the east coast. the best strategy to avoid severe price competition is to:
a. reduce flights and in-flight services, and layoff employees.
b. provide frequent travelers the added value of special fringe benefits.
c. cut costs and services in order to maintain profit margins.
d. determine the breakeven price and charge slightly more than that.

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