How can vaseline improve its financial performance next year? vaseline, the world's most famous—and priciest—brand of petroleum jelly, wants to improve its financial performance (i. e. revenue and profits) for its shareholders. it already enjoys 85% market share (the other 15% is owned among generic store brands that are sold at a big discount). you are consulted by their chief marketing officer. what do you tell the cmo about how to improve vaseline's performance? think creatively! if you get the right answer, i'll award you the full points!

Now ray has had the tires for two months and he notices that the tread has started to pull away from the tire. he has already contacted the place who sold the tires and calmly and accurately explained the problem. they didn’t him because they no longer carry that tire. so he talked with the manager and he still did not get the tire replaced. his consumer rights are being violated. pretend you are ray and write a letter to the company’s headquarters. here are some points to keep in mind when writing the letter: include your name, address, and account number, if appropriate. describe your purchase (name of product, serial numbers, date and location of purchase). state the problem and give the history of how you tried to resolve the problem. ask for a specific action. include how you can be reached.