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Business, 23.11.2019 07:31 amaljiiju5022

In class, we considered the way in which value-pricing is used by firms like mcdonald's to provide more value to consumers. in general, this one useful approach to get consumers' attention for our product. however, as discussed, a practical problem can arise if: a. the costs for ingredients may rise, so that the firm cannot produce a profit at the value-priced amount. b. competition can charge us with illegal price competition. c. consumer groups accuse us of caring more about profits than about our consumers' health. d. managers cannot calculate the value price in the store e. as a practical matter, we pointed out that value-pricing always reduces our profits.

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In class, we considered the way in which value-pricing is used by firms like mcdonald's to provide m...
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