Assume that carol rogers (a local millionaire) pledges to donate $500,000 to the springfield humane society, which the society plans to use to build a new animal hospital. based on carol’s promise, the society begins work on the hospital. carol, however, reneges on her offer. in this case:
a. carol may be sued for the money based on promissory estoppel.
b. carol has clearly violated a firm contract.
c. nothing can be done. carol's donation was a gift.
d. carol will suffer from a bad conscience, but not from any lawsuit.

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.