Bruce went shopping at the hermes store in new york city. this is a very high-end fashion store. when he entered the store, an associate asked him what he was looking for. she then escorted bruce to the neckwear department and had him sit (with a cup of coffee) while she brought out a selection of neckties she thought he might like. after bruce paid for the neckties, the store had the packages shipped to bruce's hotel. this is an example of retailing

Full service

Explanation:

The full service retailing is the process which mainly focus on the services during the production of the products or goods rather than the goods.

 The full service retailing mainly focus on storing the informative sales that focus on the high retaining prices and it is customer friendly. The full service retailing is the relationship between the services provider and the customers.

According to the given situation, the Bruce situation clearly depict about the full service retailing process.