Which of the following is a purpose of a positioning statement?
a. to demonstrate value to the audience
b. to provide examples, illustrations, analogies, and quotations to support the main point
c. to broaden the message enough to accommodate everyone's interests
d. to provide a recap of the key messages
e. to identify the key decision makers in your audience

You have been solicited to conduct a performance evaluation for a public organization that has been corrupted over issues of personnel embezzling funds. before actually conducting the evaluation, you—the evaluator—need to know certain specifics to conduct a thorough evaluation. compose a proposal that describes what type of evaluation will be conducted. in the proposal, explain the type of public organization. describe some of the main services, products, and activities the organization provides to the public. describe the size of the problem, who is affected by the problem, how long the problem has been in existence, and how long the evaluation will take. also, describe what the evaluation will assess with respect to organizational leadership. finally, what outcomes do you propose the evaluation will to achieve for the organization?