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Business, 22.11.2019 02:31 shongmadi77

It is an important form of horizontal market integration. it gives the franchiser little control on marketing of the products at the point of final sale. it tends to foster local ownership, operations, and employment. it provides an effective blending of skill decentralization and operational centralization. it provides to the franchiser market knowledge, capital, and personal involvement in management.

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It is an important form of horizontal market integration. it gives the franchiser little control on...
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