Nhis book crossing the chasm, geoffrey moore discusses some of the issues involved in marketing technologically new products as markets develop through different stages. what customer groups does moore identify as critical to the movement into mass market, and what must companies do if they are to successfully cross the chasm?

You park your car on sixth street and walk over to the quad for lunch. while crossing wright street, you are hit by a bicyclist and knocked to the ground. you hit your head so hard you are knocked out. when you wake up, the person who hit you is gone. you incur $45,000 in medical bills. the person who hit you would be liable for $150,000 in damages if you could find them. your policy will pay: