The marketing process includes: finding opportunities, conducting research, identifying a target market, designing a product, product testing, determining a brand name, designing a package, setting a price, selecting a distribution system, designing a promotional campaign, and building relationships with customers. managing the controllable parts of this process means (a) designing a want-satisfying product, (b) setting a price for the product, (c) putting the product in a place where people will buy it, and (d) promoting the product. these four factors are called the marketing mix because businesses blend them together in a well-designed marketing program. tradeshow website surfers