The effect refers to a delayed response by the consumer to a marketing campaign in which the consumer must see a message several times before it is has a desired impact on the consumer.

Lagged effect

Explanation:

 The lagged effect is basically refers to the effect in which the response are get delayed by customers during the market campaign. In the lagged effect the customer can able to see the message before the desired impact.  

The lagged effect is the process recognizing the issue in the fiscal policy and then implement the various types of effective policies and it also directly affect our economy.

When the lag are varying between the repetition in the non-mass then this effect is known as lagged effect.  

answer; operating revenues;